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Why choose a Demat and Trading A/C with ICICI direct?

Winning Researchers

Stock Ideas from Award Winning Researchers

Our 32 fundamental research analysts cover 220 companies across various sectors and generate highest number of reports. These inclusive research reports help you make the right investment decisions. Awards won by our research team – 1. Earnings Estimator (Consumer Goods & Services) at Thomas Reuters Analyst Awards 2017 2. Broker - Starmine Analyst Awards 2015 3. Broker - Starmine Analyst Awards 2014 4. Broker - Starmine ET Now Analyst Awards 2011-12.

21.95% & 16.23% returns

21.95% & 16.23% returns of Golden Stocks Portfolio (Golden Large cap & Golden Mid cap)

Launched in 2019, Golden Stocks Portfolio comprising of Golden Large Cap & Golden Mid cap portfolios are baskets of 5 carefully chosen stocks specifically meant for long term investments. Since its inception in January 2019, Golden Large Cap has delivered 21.95% returns as against -5.2% (Nifty 50 Index), -5.6% (Nifty 100), -7% (Nifty 200) and Golden Mid Cap has delivered 16.23% returns since its inception in October 2019, as against -9.4% (Nifty midcap 100) & -8.2% (Nifty midcap 50) for the same period. Mentioned performance numbers as on 30th June 2020.

Strike Rate

72% Strike Rate on Gladiator Stocks (Since Inception)

Our technical research stellar product, Gladiator Stocks has delivered 72% strike rate since its inception, which means, 7 out of 10 gladiator calls have booked profits for the given time horizon.

One Click Portfolios

One Click Equity

One Click Equity is a unique offering of ICICIdirect which allows customers to invest in theme based portfolios with a single click. These portfolios are curated by our in-house Research team after extensive technical and fundamental analyses

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Our Awards

Our Awards

Outlook Money Awards

Best Retail Broker of the year 2018,'16,'15
Best e-Brokerage house of the year 2014,’13,'12,'11,'09,'07

UTI CNBC TV 18 Financial Advisory Award

Best Performing National Financial Advisor Equity Broker 2018,'17,'15

D&B Equity Broking Awards

^The Largest Equity e-Broking House and The Best Equity Broking House in the Cash Segment 2015,'14,'13,'12