Why ICICI Direct?

ICICIdirect offers you a simple and convenient way to invest and manage your personal finance with over 2,000 mutual fund schemes of more than 36 Mutual Fund houses.

Invest in the best mutual funds on our award winning investment platform!

ICICI direct Advantage:

The benefits of choosing ICICI direct for your Mutual Fund investment are:

Convenience

Provides a well-diversified set of investment products under a single sign-on and completely paper-less investing experience. Complete the entire cycle of investing online in just a few clicks.

Expertise

You may choose funds yourself from the tools available for research or from funds selected by our Research team after rigorous analysis

Flexibility

You get the option to invest in over 2,000 schemes offered by more than 36 AMCs empanelled with us

Best in class products

Get access to best in class products such as SIP Protect (SIP with Free Life Insurance), Freedom SIP, ready-made investment baskets and much more.

Getting started

Begin your investment journey with:

Top SIP Funds

Top Performing Funds

Top Tax Saving ELSS Funds

A sneak-peek of what you get

The benefits of choosing ICICI direct for your Mutual Fund investment are:

Invest in ready-made baskets of schemes selected by Research after extensive analysis on qualitative & quantitative parameters and having a proven track-record of out-performing benchmarks

Get Free Life Insurance while you invest through SIPs in schemes of select AMCs with our unique offering – SIP Protect

Invest in a disciplined way through Freedom SIP and reap the benefits of your investment monthly through SWP after pre-defined periods

Research recommendations across categories, sub-categories, investment modes, investment tenure and risk-profile

Investing through SIP has never been easier with features such as Till Cancellation, Option to Pause, Increase the SIP installment amount periodically and much more

Your money is in safe hands

We are one of the largest Mutual Fund distributors in the Industry managing mutual fund assets of more than 35,000 crores

CNBC - TV Awards for Online Advisory

Fintech Solution of Year Award - Forst and sullivan

CNBC - TV Awards for Online Advisory

Fintech Solution of Year Award - Forst and sullivan

CNBC - TV Awards for Online Advisory

Fintech Solution of Year Award - Forst and sullivan

Our Mutual Fund Partners